Three key areas:
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On-page optimizationOn-page optimization
The following are the main key points from this guide.
Google crawls websites for keywords and puts more weight on terms that show up early on your page: use main keyword once in the first 100-...: This refers to the content on the page, keyword choice for the page, and optimizing the pages metadata. -
Technical optimization (on-site optimization): How well the site is seen and understood by search engines.
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Off-page/site optimization: Acquiring links from other websites