On-page optimization

The following are the main key points from this guide.

• Google crawls websites for keywords and puts more weight on terms that show up early on your page: use main keyword once in the first 100-150 words of your article. In the rest of the article, use the keywords multiple times.
• Wrap titles properly (h1, h2…).
• Question-based title tags have an above average CTR (Click-through-rate).
• Use internal and external links.
• Link building: make short URLS and include keywords in them.
• Use unique, keyword-rich meta descriptions. Example: This is a content overview. Learn how to get specific benefit from this content description.
• Do not use stock images!
• Give descriptive filenames and alt text to images.
• Create FAQ pages: people use voice search, and Google pulls the results from FAQ pages.
• SEO Audit ChecklistSEO Audit Checklist
  These are notes from this post
  
  
  Test if the website is mobile friendly
  Find problems with your code with PageSpeed Insights
  Test performance with GTMetrix
  Crunch your images with Kraken
  ...