These are notes from this post
- Test if the website is mobile friendly
- Find problems with your code with PageSpeed Insights
- Test performance with GTMetrix
- Crunch your images with Kraken
- Type
site:yourwebsite.cominto google, it shows how many pages Google has indexed. Delete Zombie pages. Examples:- Archive pages
- Category and tag pages
- Search result pages
- Find pages that Google isn't indexing
- Final check with Screamingfrog
- Check backlinks on Semrush